How To Add A Human Element To Sales

When you are in sales, you need to be different and better than the rest

. Setting yourself apart can be the very thing that puts you at the top of the game. When consumers are contemplating a purchase, they look at the sales representative just as much as they do the product of interest. If you exude confidence and have extensive knowledge about the products you are selling, then you are memorable. Give them something to remember.

Being friendly without overdoing is a good way to get to the selling point. Many sales people think that sweet equals sale. That is not the truth of the matter. Consumers want to work with nice sales people, but more importantly, they want an honest sales person. They want to feel that you are giving them the real facts without sugar coating the cons of a product.

If you can manage it, another way to set yourself apart is communicating through your mailbox, not your inbox. Each year, numerous sales fall through, due in part to the emails back and forth between company and client get lost or overlooked in the overflowing inbox. If you have to or prefer to handle your communications through email, write down the clients email address on a list next to your computer. This will remind you to double check your inbox for messages from them. Check your messages often. Customers are more inclined to buy from companies that stay on top of their communications.

Consumers have a tendency to go to sales people that make the process enjoyable. Show a little humor to get them to relax and warm up to you. If you can find something in your conversation that you both find humorous during the transaction, the client will feel a small bond with you.

The biggest and most basic part of being a great and successful sales person is simple human relations. People are more likely to buy from you and keep coming back if you take pride in your services. Show your customers that you are willing to stay late or work a little bit harder to find them a better deal or rate. Going the extra mile will get you ahead in the long run, because it results in happy customers who recommend you to others and returning customers who trust you with their business because you have proven yourself to be trustworthy.

by: Randy Rosler

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