When preparing for a catering business one of the most significant steps shall be to select the right name
. A perfect name and company logo will give your company the visual representation in the marketplace that you need to stick out.
We have set out a number of points, strategies and guidelines for you to follow as you start to think of appropriate catering business names.
Going with a business name that includes your own may be a great way to go, particularly if you already have a strong reputation in the catering business. On the other hand, this method is often limiting in the long term if you expand or need to sell the business. Pick a name that will serve you well in the long run no matter how your business develops.
One option is to incorporate some words that communicate a specific message to your market. Let them know that your service is of a high standard, the best value or the most dependable with your choice of words.
Once you have come up with a list of finalists, run them by some of your good friends and close relatives. Ask them again a few days later and see which names they were able to recall and pronounce properly.
While you might look to other industries for inspiration don't imitate local business names too closely or you won't be able towill not make a strong impression on people.
Perform your due diligence on a name before you finalize your decision. Ensure that you won't be infringing on the intellectual property of any other companies.
Give a little thought to acronyms. If done right acronyms can be a simple way for people to refer to a business by using only the first letter of each word. Just make sure that you stay away from embarrassing or strange acronyms.
Make sure that there's a suitable domain name available and register it at the same time as you finalize your name. You will need to get a website up at some time and it is nice to own a domain that complements your name.
It's critical that you get the naming decision right first time around. If a name change is needed once you have opened up for business you will be facing a lot of expenses. The costs aren't only related to design and reprinting but also come in the form of loss of your customer reputation and relationships.
Get your catering business off to a great start by coming up with a name that is practical, professional and remarkable. Then your business will mature into a familiar and reliable brand.