How To Advertise Your Brand With Promotional Mugs

When you find yourself looking for cost effective ways to get your brand advertised

in a competitive market, it can often be a struggle to find a solution. Investing in a range of customised promotional mugs is one the best methods to get your brand seen in a quick and easy way, with effective results.

There is a vast array of promotional mugs to choose from and the most simple and popular types are ceramic mugs. For decades, they have been a proven promotional product that has remained trustworthy as giveaways during marketing campaigns. Ceramic mugs are both practical and desirable and offer a long life of regular brand reminders and what better way is there to ensure your brand is being exposed than on an item used almost everyday?

Another popular mug range are travel mugs, which are ideal for commuters or anyone on the go. Wherever people go, your brand will be advertised to more and more customers and will be your key for success. They are extremely cost effective compared to traditional forms of advertising such as TV, radio etc, which are only temporary. Travel mugs offer value for money over a long period of time.

Once you have selected the type of promotional mug you want to produce in bulk, you need a unique, attractive design to make it stand out. A strong brand identity is important for any companys image and most companies prefer their mugs to match their brand colours for easy recognition. If you choose to design from scratch, there are many colours available therefore opt for a bold type to really make a positive impact. Whatever type of promotional mug you choose, what they all have in common is a large surface area thats ideal for prominent, eye-catching branding and readable messages.

Your promotional mugs can be given out during marketing trade shows, where there are often prospective customers browsing around whom you should try and target. There doesnt have to be direct selling involved, as you can simply have a short friendly conversation and provide them with a mug, which should have contact details of your company printed on it.

Once in your prospects homes and offices, you are sure to benefit from a wealth of brand reminders. Promotional mugs will be used continuously, as they will never go out of fashion, even with the major advances in technology seen nowadays. They are items that have the capacity to be used over and over again, making them an excellent advertising tool.

by: Neil Smith

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