How To Apply Seo On Images

One thing that's often overlooked when doing SEO is image optimization

. We always talk about content when doing SEO because a huge bulk of any website consists of it. Every internet marketer needs to focus on producing high quality content for his website because it is the basis for search engine ranking.

Once the text is complete, take some time to edit the properties of the photos that will come with it. You'll want to rank for both text and image results because some websites are more accessible through image search than web search.

Photo blogs, celebrities, fashion, travel destinations, gadgets and other websites that feature tangible goods . How else will you search for those new pair of sneakers you saw on the store window on your way to work?

With that in mind, here's what you can do to optimize images in an article:

Keyword use

-Rename the image file to include your target keyword.

-Use the alt text and incorporate your keyword in it, too (if the image doesn't show up for some reason, the alternative text will be displayed - this is also what search engines 'see').

-Add a photo caption with your keywords on it.

-If the image loads on its own page, optimize the page title.

-Use the word "photo" after your alt, file name and caption text.

Image quality

-Upload only your desired image size; anything smaller won't look good while anything bigger requires more time to load.

-If using a thumbnail, make sure it is really a smaller copy of the photo, not just a re-sized version.

-Choose clear, high quality photos to attract more interest even from the search page.

-If using an original image, add a watermark showing your URL for visibility, particularly if somebody else decides to borrow the image.

Crawl-ability

-Place all images in a single folder where search engines can easily crawl them.

-Use a reliable photo hosting site like Picasa and Flickr if you can't host them yourself.

-Try to limit the number of images in one page. Too much images can hinder web crawlers to 'read' what your articles is really about.

There are also tools out there that can make images SEO-friendlier. Some of them can be added as a plugin, in WordPress, for instance. These types of plugins makes it easier to label images that are posted in a blog entry. Content is still king, but going the extra mile by optimizing images can potentially bring even more to a website.

by: Steven Chang

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