How To Avoid Being Spam When Using Email As Marketing

Email marketing is a very effective way to promote your business online and it is

lighter on the expense side as well as you do not have to spend heavy amount and your message gets through easily. However, there is another problem that is facing the business owner now days and that is of being labeled as a spammer.

With recent spam laws in practice a lot of businesses have faced the issue of being marked as spam and their websites listed as spammers. So, what can you do to avoid this situation? There are a number of ways which can help you avoid this situation and at the same time keep sending emails to prospect clients and customers alike.

The very first thing you need to sort out is your contact list in order to save yourself from being marked as spam. You need to have a page where you can have visitors opt-in and give you their email address and show their willingness to receive emails from you. This will not only help you build and manage your contact list but you will also be secure from the spam complaints which may arise if you are sending emails to random unknown email ids. You should also include an opt-out link, so that people who dont want your emails can easily opt out of them.

email marketing softwares have a bad repute in the sense that they send bulk emails and this leads to spam allegations but its not the email marketing software which is at fault. The fault lies in the business owner who does not know how to use their contact list and send emails which will attract people, not irritate them. So, what can you do? Here are a few tips:

Sending emails might be easy and cheap but do not over do it. If you keep on sending emails daily, you are bound to be listed as a spammer. It is very tempting to send offers and promotions on a daily basis if you have a good email marketing software with you as it will make your job a lot easier to send emails to a hundred thousand or even more people, but it will make the job of authorities easier to mark you as a spammer as well.

Always confirm subscriptions for people who Opt-in to your newsletter and sending them a welcome message is always a better idea. If you have good email marketing software, it can be programmed to generate an auto welcome message and send them to you. Always use your companys official email address to send emails so people know it is coming from an authentic email address.

Dress up your emails with HTML nicely and use colors that reflect your companys. This will give your emails a professional look. Catchy subject lines and valuable content will make people open up your emails otherwise they may get deleted unopened.

Always clean up your contact list by deleting the names of those who never read your emails and finally, include an Opt-out link so people who are not interested can Opt-out.

by: dataflat

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