There has never been any shortage of information on SEO
, with information published almost daily on some 'vital' element that you simply 'cannot do without'. But how do you know what to believe and what to throw in the junk pile? This article attempts to redress the plethora of information thrown at Webmasters in a never-ending stream of white noise by explaining what the real business of search is all about. The author provides six quick pointers that get to the nub of the issue and provide a blueprint that any Webmaster can follow easily.