How To Become a Hair And Nail Specialist

The hair and nail salon industry is booming with reports of over $4.2 billion dollars

in sales predicted for the upcoming year!Regardless of the economy, people continue to have their nails and hair done so this is not only a profitable market to get involved in, but also an evergreen market.The cost of a haircut and manicure will vary depending on the area so your first step is to evaluate the competition to determine an appropriate price structure for your hair and nail salon.You want to make sure your prices are reasonable so that you don't turn away potential clients, while being careful not to limit your profit potential. Of course, your pricing will depend on a number of factors including:Your local area - Do you live in a high end area of the city where people are more accustomed to paying $50 for a hair cut?Your specialty - Are you able to offer additional services or extended features such as hair straightening, hair relaxants and treatments?Competition - What is the competition in your area charging for similar services? How can you take a new approach to your business to highlight your services and optimize pricing?Your Hours - You can charge more per session if your business offers "after hours" or "in house" sessions where you travel to your clients home or business to complete the treatment.Determining your price structure requires careful research and market evaluation. Setting your prices too high will minimize business while setting your prices too low will hinder your ability to generate a healthy profit.When setting your pricing consider all overhead costs, including supplies, travel expenses, labor costs and overhead. It's reasonable to estimate that your overhead costs will be from 30-40% of your labor and cost of supplies.You also want to check with your local business office to determine what business zoning, licenses or guidelines may affect your ability to run a home based business.In addition, since you will be offering services in your home, you will need to set up an area of your house devoted to your business.Not only will this help you develop a professional presence in your area, but a percentage of all costs associated with running your business will be tax deductible, and it's important to properly manage and maintain a separation between your household and the area in which your business takes place.You could also consider renting space in an office building or local shopping mall if you feel it's affordable and easier to set up. There are advantages to having an actual storefront including the fact that you'll have "built in business" from traffic and customers who discover your business when at the mall or shopping plaza.While there is no requirement that you complete training in order to offer hair cutting and styling services, you will need a license in order to perform manicures.When it comes to making money in the hair and nail business, it's all about the numbers. You need to carefully consider your hours of operation so that you can maximize the number of clients that come through your doors, but you should also consider "extended' services to cater to those who work longer shifts or are unable to book in sessions throughout the day.Not only will this help you establish yourself as a flexible service focusing on your client, but you will be able to generate business just by including customers that traditional business hours leave out.You should also keep in mind that the more specialized your services, the better. While the hair and nail salon will always be in demand throughout the year, there are seasonal influences that you need to include in your business plan. For example, during the summer months you're likely to receive bookings for weddings, and in the winter months, people are often interested in more frequent cutting and styles for the holiday season, concerts and festive events.When setting up your home based business, you'll need proper equipment in order to run your hair and nail salon, including:Dryers

Straighteners

Brushes and Combs

Curling Iron

Color services (dyes, glazing, highlights, streaks)

Hair treatments (scalp treatments, relaxers etc)If you are planning to include nail and foot care into your service menu, you'll also need:Nail wrapping

Acrylic nail applications

Polish and lacquer

Paraffin treatment supplies

Sculpted nail applicationsAppointment books and receipts are also a necessity. Finally, getting a business telephone number is a necessary step in setting yourself up as a professional in your field.Depending on the extent of your services you may require additional supplies and equipment so it's important to carefully plan out your service menu to determine what supplies you will need as well as what kind of services are currently in demand in your area.

How To Become a Hair And Nail Specialist

By: Frank Breinling

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