How To Begin Your Career In Video Production

Video production is one of the fastest growing industries in the world today

. In the Age of Information, video is the most effective medium to convey a message to the highest number people in the shortest amount of time. The industry has improved in so many ways by advancements in technology, particularly in digital filmmaking, where the processes of video production are made more accessible.

Video production companies in present time are a lot unlike how film studios were before digital technology. You can now open a video production house in your garage, or for that matter, your room, wherevers more comfortable. And now is probably a good time to invest in a video production company. But before you go for broke, you better make sure that you have enough knowledge on what youre investing in.

Firstly, you must figure out what services youd like to offer. Video production company services range from wedding/event coverage, to corporate AVPs (Audio-Visual Presentations), to TV commercials, to feature length films. The idea is that you are a video production company and not just a video equipment rental facility or an editing house. Being a video production company means that you do pre-production/planning, to production/shooting, up to post-production/ editing.

Once youve determined the services you wish to offer, it will then be easy to figure out what equipment youll need. This is the part of your business that would require most of the money, so it is wise to do a lot of research before buying anything. Thanks to digital technology, we now have access to HD cameras without spending as much as studios used to. Take, for example, the TV commercials Calgary production companies shot locally this year. They used their own equipment and the quality is really good.

The kind of system video production Calgary uses is ideal for medium-size companies with established clients, but they can be a good model for startup companies as well. They generally do everything from conceptualization to media planning. The investment needed for such model is significantly bigger, especially because they focus mainly on TV commercial production.

You can study these companies and use them as business model as your business gradually expands. Take note also of their special services like in-house media planning. Video production Calgary companies are used to may be different in style, but the structure is more or less the same.

by: Bruce Hershey

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