How To Boost Door-to-door Sales For Non-profit Fundraisers

When selling gourmet flavored popcorn like cheddar popcorn or other item to raise

funds for a good cause, it's vital for everyone to get the most from each campaign held throughout the year. But, with so many organizations asking for funding, this can get overwhelming for the general public. Therefore, it's important for these sales campaigns to be run as effectively as possible. This article looks at exactly how to do just that.

Become Goal Focused

Perhaps the most important step involved in using cheddar popcorn and other items for fundraising is setting goals. It's important for the entire campaign to have a goal that's definable and measurable. However, each individual who will be selling products will need to have a personal goal as well.

Once these have been defined, there has to be some method of tracking the progress for the individual as well as the organization. And to help each person achieve their goals, make sure each one states the goals out loud to help motivate and enhance the level of commitment for reaching those goals.

Have A Well-Practiced Sales Pitch

What is said during the introduction and sales pitch process can have a profound effect on the end results of a campaign. For example, just saying 'Want to buy some cheddar popcorn?' isn't going to get the same results as explaining the good a person can help an organization do by simply buying a tin of gourmet flavored popcorn.

There are a few ways to make sure this speech is as effective as possible. Sales pitches which are only two sentences long are a great length -- long enough to get all of the relevant information in, yet short enough to make it easy to understand and retain. Including 'because' in the pitch can also help significantly. Lastly, be sure to ask for the sale.

Presentation Tips

One of the best techniques involved in selling products with several varieties is to choose a favorite kind and promote that variety over the others. It also helps to smile while making the introduction to the potential customer. Eliminate as many roadblocks as possible when making the buy. This includes simple things such as having forms partially filled out or filling them out for the customer. Lastly, be sure to upsell. So, for example, mention that other types or gourmet flavored popcorn as being a great gift option, or mention that all of the cheddar popcorn goes to a worthwhile cause.

Don't just restrict the fundraising efforts to one location either. If there is always a catalog and an order form nearby, the items can be sold almost anywhere. And, sometimes, the unexpected locations are the most profitable.

Getting the most out of product based fundraisers such as selling gourmet flavored popcorn require some solid preparation and a few hot selling tips. This holds true for all sorts of products including cheddar popcorn and non-edible products like wrapping paper or magazines. The important thing is that the organization is able to raise the funds it needs.

by: Chris Harmen

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