How To Boost Profits Between Shows With A Trade Show Exhibit

Companies, designers, and a whole host of other services work hard to produce some

of the most effective marketing materials a business will ever use -- a trade show exhibit. It's a shame these amazing materials are often packed up and left in a storage facility until next season when they're often changed and dismantled. Don't let that kind of money sit and go to waste. Instead, use the various components of the trade show booths to the fullest advantage and use them between shows to strengthen the company's brand and marketing campaigns.

Use Trade Show Exhibit Graphics In And Around the Office

Trade show booths have amazing graphics customized to match a specific marketing campaign or set of products. They're already designed to grab attention and push a specific brand message, so why not use that same power around the office? Using stands and graphics for cubicle or conference room walls adds visual interest and emphasizes the company brand while having a functional role in the room.

Lobbies are another great location to reuse trade show exhibit components because of the high amount of traffic. Use the graphics and stands in front of lobby windows to attract potential customers walking by, or have them facing inwards to convey your message to customers as they wait in the lobby. They can highlight and push new products, and if you include a looped video, can even be informative.

Conferences, Seminars, And Events

Companies often hold press conferences, events, seminars and numerous other events throughout the year. And, by using components from their trade show booths as a backdrop, they can give the space a professional appearance while keeping costs down. In many instances, it can even market specific products without having to give a sales pitch.

Trade show exhibit graphics can help motivate employees during internal events such as meetings and training sessions. By presenting the brand in a fresh new way, employees get the opportunity to think a little differently about their company. Lastly, don't forget about literature racks and other items that can keep various printed materials organized.

Sales Demonstrations

For companies that sell on the road or on location, portable displays and retractable banner stands are just a few of the components ideal for creating a truly professional look anywhere. They're compact trade show exhibit components that travel easily and are quick to set up and take down. If the company will be launching new products and pushing them at the next exhibition as well, onsite sales presentations make great practice runs. Use them to test the effectiveness of various campaigns or see the reaction to something different on a smaller and more affordable scale.

Trade show booths are an excellent way to market at exhibitions and conventions. And they're flexible enough to use in almost any professional situation and work well for employees, business associates, and customers. Use a trade show exhibit to its fullest advantage year around and unlock the marketing power to boost profits and improve brand recognition beyond expectations.

by: Chris Harmen

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