Everyone who tries to engage in business over the internet should begin by building
a list of people to whom they may introduce their products to and be interested in buying them. Building a list is not that difficult if done the right way. It is already done by many people and they have developed ways of getting names and email addresses without compromising their integrity.
List building should be a priority of internet business people. But there are those who are not interested because for them there are other means of ensuring a sale. It could be that they have a means of getting down to people without building a list but that doesn't make list building unimportant. Many are still using it as a primary source of targeted clients and costumers. Profitability is enhanced when a well-targeted list is developed. This is already proven by many internet business people.
How to build a list is not a problem. There are many proven ways of doing it. What's important is to make the list as accurate as possible. The list should be composed of people who are really interested in whatever is being offered by the marketer. This can be done by having people sign-up or register in the website where the product or service is being offered. This will ensure that the people in the list made it there because they are interested to either buy the product or know more about it. Either way they are potential costumer and their being in the list is just right.