How To Build And Keep A Positive Feedback Rating On Ebay
eBay feedback is the common currency of success on eBay
. Sellers beg for positive feedback for a reason; the more and better their feedback is, the more trusted they are and the more likely people are to buy from them.
Getting constant positive feedback should be easy, right? You just have to provide high quality products and high quality service. Well, yes, but as an online retailer you know that even the best seller has a problem sometimes. Therefore, it is possible to get negative feedback, just because no one is perfect.
But, there are ways you may be able to get positive feedback even when the transaction does not go well (We will talk about that later). There are also the combustible people who flame out at any problem and the newbies who simply do not understand how things work and blame their confusion or missteps on you. We will also talk about that. Let's start with those who are just starting out.
For the Newbie Seller
In the same way that it is hard to get your first job because everyone wants you to have experience and you can not get experience until you have a job, it is hard to sell without good feedback. But you can not get good feedback until you sell; something... well, not quite true.
The alternative way to get good feedback is to buy! Although feedback as a buyer is different, granted, you are still building numbers and ratings and showing people that you are reliable and responsible. And, frankly, since sellers cannot leave negative, there is little to risk.
Becoming an eBay buyer also gives you the opportunity to see how other eBay operators work, e.g., what kind of emails they send out, how fast the delivery came, what the packaging looked like, how they handled any followup.
Remember that you need to buy from a variety of vendors since repeat purchases from one vendor will not add to your score.
Constant Communication
One of the best ways to avoid the newbie misunderstanding or the curmudgeon flame out is to stay in regular, supportive communication. For example:
- As soon as the item has been won or selected for purchase, send an email of gratitude for choosing your business to buy from along with describing exactly what needs to be done next, e.g. payment through Paypal or whatever other means you supply.
- As soon as payment has been made, send another email thanking them and identifying how soon the product will leave your offices and reach them. Include tracking information and an expected delivery date.
- A day or two later, send another email saying that you have checked on the progress of their delivery (which you must also actually do) and delivery is still expected as quoted. (Or if not, why not and what is the new expected date.)
- One day after delivery, write another email asking if delivery took place on time and asking if the delivery went well, e.g., Did you get everything you ordered? Did the package arrive in good condition? If yes, please remember to submit good feedback. If no, contact us right away so we can fix any problem.
If you know there is a problem, be the first to inform them and describe how it will be handled.
Feedback
Do not wait until the transaction is concluded to leave feedback. After all, you can not leave negative feedback so you might as well make the person feel good by providing positive feedback as soon as you have been paid. This method allows you to turn a constrained situation into a positive marketing tool for you.
Build your feedback one satisfied customer at a time.
by: Jane Dawson
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