How To Build Emotional Foundation For Powerful Sales Techniques To Work

Almost every salesman has heard of successful sales techniques that are meant to rake in more sales for them

. Yet when I employed these sales techniques, no results were observed. Our prospects remain cold. This baffled me the longest time.

Some time ago, I learnt that for sales techniques to work, you have to build them on a solid emotional foundation.

Persuasion is essentially transference of emotion, and sales techniques seek to hasten this process. So if you do not have good emotions while connecting with prospects, chances are youll lose the sale.

The main tenets for a strong emotional foundation are:

1. Sincerity

Many people believe sincerity is one of the most difficult assets to acquire. However I beg to differ. The easiest way to exude sincerity in all your business conversations is to build true relationships and sell only stuff you believe in.

Because you believe in what you're selling, you won't have to chant rhetorical sales scripts that evoke feelings of guilt each time you repeat it. You also wont need to try squeezing out the last drops of faked enthusiasm as you meet your prospects. You can shine with the glow of pride and excitement as you share about how your widget can improve your felllow human's life.

2. Get Away From Emotionally Draining Thoughts

If you replay negative events in your mind, they distort your judgment and suppress your creativity as you meet with the next prospect. If you are not careful, you can easily make skewed assumptions about him. And this can drive your conversation to awful places.

You can prevent such feelings from destroying your sales by engaging in light, aerobic sports. This is what I personally so after trying events. Many people also find relieve by engaging in a sport they enjoy.

3. Managing expectations

Every customer expects to receive everything you promised and they surely want you to be on time. If you cannot, youll have to negotiate an alternative with him in order to fulfill the expectation he has in his mind.

Whenever you fall short of a customers expectation, you put your career at risk. Unhappy customers quickly bring their business elsewhere and speak vehemently about their bad experience.

Yet when they receive the value or service they expect, you can easily exceed their expectation simply by doing a little extra -- appreciating the relationship or the transaction with a nice gesture (such as a gift). And you'll surely have this customer for life.

With a stable emotional foundation, you can maintain your emotional states during business discussions. And with good emotional states, you can use any sales techniques and they'll work alright for you. This helps you persuade your prospects with ease, resulting in more sales in less time with less effort.

by: Hann Yap

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