How To Build Momentum Tough Marketing Strategy Planning
Every small business owner dreams of the day when his or her organization has achieved industry momentum
. As singer Annie Lennox once spoke of her success, "When you're that successful, things have a momentum, and at a certain point you can't really tell whether you have created the momentum or it's creating you."
Companies with strong momentum find that new sales prospects, partnerships and innovations naturally come their way with ease. However, as every small business consultant can attest, in the early years of an organization's life cycle, it's easy to become diverted, distressed, or overwhelmed - all of which make it tremendously difficult to keep business momentum going.
Fortunately, experts in business consulting can also verify that it is feasible to increase momentum in any business. Listed below are five strategies to propel your momentum in your own business.
1. Define a clear focus.
Before you can build momentum, it's imperative that you figure out what direction you want to move in the first place. Business consulting sessions often begin with an interview in which the small business consultant asks the owner or manager about his or her overall goals for the organization.
Set a few clear, measurable goals for your firm so your attempts at creating momentum have a defined target. Once you start checking off accomplishments, you and your staff will have a natural drive to continue moving forward. Business consulting gurus agree that human motivation is frequently the largest obstacle to building business momentum.
2. Hone in on sustainability.
Every small business consultant and psychologist knows extremely hard work must eventually be counterbalance with rest and recovery. While you may be able to pull a 12-hour day every once in a while you can't depend on that kind of pace for the long haul. Your employees may be willing to stay late every so often, but if you expect this kind of superhuman work regularly it is likely that they will begin looking for work elsewhere.
For these reasons, it's important to ensure your momentum-building efforts are sustainable. Only begin projects that you can keep up without driving yourself or your employees crazy. Evaluate new ventures and say 'no' to ventures that are untenable for the long term.
3. Share the load.
Leaders are often tempted to take on all momentum-building efforts themselves. However, this approach is not realistic - you can't very well clone yourself if all of your marketing strategy planning bears fruit. Instead, involve the whole team and engage them in the creation of momentum.
The old saying, "Many hands make light work," is certainly true for building business momentum. Share the work among all of your employees by raising the bar slowly for the whole organization. If everyone in your firm claims ownership of their role to sell more and deliver more, momentum will inevitably build.
4. Invest in Professional Development.
Steven Covey, in his book 7 Habits of Highly Effective People, writes, it's important to "sharpen the stone" by practicing lifelong learning. Taking classes, networking, or attending conferences can challenge and strengthen your skills, and the skills of your team. Stay open to new ideas, and be willing to embrace change. No industry is completely static; by staying up-to-date on the most current thinking in your field, you will naturally come across methods for boosting efficiency and building momentum.
5. Build on what you have.
It is easy to be tempted to jump straight into a new, popular but time-consuming, marketing strategy planning approach. The truth is that you already have plenty of resources at your fingertips to build momentum. One recommendation every small business consultant has to build sustainable momentum is to focus on leveraging the products, services, employee and clients you already have.
For instance, your clients are most likely pleased with your service and completely thrilled to pass on recommendations to their acquaintances. It is okay to ask for recommendations. Your products may be improved by adding just one or two key new features. Additionally, by surveying customers, you can figure out how a small tweak to your regular service would make it much more appealing and increasingly valuable. Employees are possibly one of the most valuable resources for momentum-building innovation. Engage employees and ask them for ideas they have for improving services, products, and procedures.
Applying the advice given will create an environment to build momentum. Increasing momentum is possible in every business. When in doubt, look to a small business consultant for recommendations and advice in building momentum.
by: Melissa B. Garrison
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