How To Build Your Credibility Through Your Website?

How To Build Your Credibility Through Your Website

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Credibility is important for a business customers and clients alike rely a lot on your credible outlook' to acquire your services or buy your product. For a business, it is of paramount importance that the website be credible and fit the branding' of the business exactly. A law firm will have a professional, elegant and clear website that shows their professionality' in both design and content. A kid's juice website on the other hand will have a flashy' attractive and childish design that is bound to attract the attention of children.

According to Stanford University, ".. find that people quickly evaluate a site by visual design alone. When designing your site, pay attention to layout, typography, images, consistency issues, and more. Of course, not all sites gain credibility by looking like IBM.com. The visual design should match the site's purpose."

As such, credibility or rather the right sort of credibility is essential and one of the most important aspects of a website an aspect that in turn reflects your business. A website has to be created so much so that it is functional, elegant, well designed and fit the business's image in a manner that displays credibility.

A website is generally made up of two parts'; the User Interface (UI) and the User Experience (UX). The UI is determined by the overall graphic design and the coding of the website. It is the overall design and layout of the website. The UI has to look elegant, aesthetically pleasing, professional and fit in with the business's niche' and its branding such as its logo. The UI is more or less involving the physical reaction of a visitor to the website.

The UX on the other hand deals with the emotional aspects of the interaction of the user and the website. It determines wether people are attracted to the website or not. It relies more or less on the UI of the website as well as on its content. Grammatically incorrect English or English that is not professionally' written or that doesn't suit the business disrupts the UX.

You should, however, remember that all sites aren't meant to be professional' if a site has as its target audience children, then a professional website will drive the children. The opposite is true for a professional website of a company. The overall appearance of the website particularly in terms of color distribution and the usage of well written English is essential. If you can hire someone to write the content for you, do so. Hire a copywriter with good skills and ask for content for your website.

Copy writingusually involves writing content that is professional, compatible and a form of promotion and marketing in itself. Copywrited content on your website will thus help you make the website look credible. Make use of the logos of your clients this will show the visitor that you have worked for other companies and if it includes a company the person is familiar with, your credibility increases threefold. Add testimonials from clients and maintain a blog for your business it helps generate interaction with the user and shows them that humans are behind the business and that they care about the customers.

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