How To Build Your Opt-in List

Some people decide to send customers a free newsletter to get an email list

. But there are other ways to collect email addresses. Sometimes having a newsletter just doesn't make any sense for your company. For instance, if you happen to sell dishwashers, how much information could you send your customer, daily, on dishwashers. So, instead here are a few other options for increasing your email list.

You could run a contest. The puzzle, game or task should be easy and straightforward so that you don't frustrate the customer and you still get their email address in the end. Many people don't want to be on mailing lists. They consider it "junk mail," however, by giving them some sort of incentive to join your list, will help you build that list larger than you imagined you could.

A great incentive to collect email addresses would be a free eBook or maybe access to a webinar or a package with tons of free content. You always want to over deliver to your subscribers. People love getting free stuff, especially eBooks that interest them. Remember, it doesn't have to be 100 pages long; five to twenty pages will work fine.

Advertise your opt-in offer in an e-zine or classified ad. It actually doesn't cost tons of money and if you find the right place to advertise, you could see dramatic results. I use a company that simply post articles in with a link to one of my sites or squeeze pages.

Email signatures, or electronic signatures, also referred to as a, sig file is a three to six line footer that you can add to the bottom of each email message you send out with your name, company and a free report with a link attached. You will be surprised how many people join your list through your email signature. Make sure you track where you are getting your traffic by the different links you send out.

If a customer is interested in downloading an article from your web site, they will definitely have no problem providing their name and email address. They will love to receive more articles from you or have access to a members only area of your site with plenty of resources.

Offer your customers a free course or a free download to collect email addresses. They will love to get something for free. Customers who opt-in when something free is being offered think to themselves, "what have I got to lose?" It's a great deal for both of you.

What do you have to lose by implementing these freebies for people who visit your site?

by: Omar Martin

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