How To Buy Trade Show Booths At A Discount
Price is almost always a factor when you decide what kind of trade show display to buy
. Your ideal unit may be far beyond your price range, forcing you to consider compromises like downsizing your booth or shifting your design philosophy. Alternatively, you could enter the sometimes daunting world of discount trade show booths. You can get a great bargain; you just need to know at a glance whether you're getting an inexpensive treat that will last for years, or are about to make a costly mistake.
A Good Company Is A Good Start
When you set out to buy an exhibit on a tight budget, you might want to open up a conversation with the trade show display company that you've used for previous units before you start looking elsewhere. Companies will often have seasonal promotions, or simply be willing to offer you a great deal because you're a repeat customer. Even if your company can't offer you the kind of price you're looking for, it never hurts to ask, and may save you time in the long run.
If you approach the company you've worked with in the past and have no luck, you might start broadening your search. You should consider other companies, but you'll save yourself time if you only consider companies that are known to supply good products, and to stand behind them. Particularly if you are seeking a pop up trade show display or other more technically complicated unit, you need to know that the company that has produced it not only did a good job, but will be able to support their product in future years. Relying on companies that you know and trust will save you a lot of trouble down the road.
Get Informed About The Trade Show Display You Want
Working with a strong company is the ideal, but many bargain seekers ignore that rule in practice, relying more on their instincts to guide them to great deals. This strategy can be risky. The great bargain you find may be of poor quality, weigh a ton, or could be a dated model that won't fold up small enough for easy transport. The trick that makes it work is an extremely detailed knowledge of the product you seek. You need to know every element of what you want, from the size to the materials used. Provided you find a company that won't lie to your face, this knowledge will allow you to quickly and efficiently communicate with prospective sellers and determine whether the item they've got meets your specifications.
Make Sure The Trade Show Booths Are Legitimate
A deep understanding of your product will only go so far with a company that is willing to lie to you about their components, or simply doesn't understand what they're marketing. Luckily, determining whether you're dealing with such a company is usually an easy process. First, look them up online. You want to see a friendly web presence with a great degree of transparency. If they seem to be hiding something, they probably aren't someone that you want as a business partner. They should also appear knowledgeable, offering plenty of information and assistance to new customers. If the trade show display company has a blog, examine their posts to ensure that it's updated and informative.
Considered Bargains Are Still A Gamble
Unless you physically examine your trade show booths before taking delivery, you cannot be entirely certain of what you will get. If possible, always look over a bargain trade show display or ensure that the display is backed by a solid guarantee before you spend a dime on it. Try to see samples of the company's work, ask for references if you can. If they're a reliable company, they should be happy to oblige. Ask them why this unit is discounted. If it's some kind of defect, is it something you can tolerate?
No matter how many questions you may ask about the unit and the company that sells it, purchasing a bargain exhibit from an unknown company is always a gamble. It's one that can pay off if you research thoroughly, but it's a gamble nonetheless.
by: Chris Harmen
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