How To Choose A Domain Name For Seo

Choosing a permanent web address is just like buying a new home in the cyber world

. It requires some consideration, especially if you have SEO in mind. Besides branding and long-term commitment (a domain name must be registered for at least 1 year), a domain name can also make or break a website's search engine ranking.

What's in a name?

A good URL should be simple and straightforward so users can easily remember it. Take Yahoo! and Google, as examples. The company name is the first priority, but a word or words that can easily be identified with the business is also commonly used.

Try to think what words your users would most likely enter into the search engines when looking for your website. Such words are referred to in the SEO world as "keywords". Having your target keyword on the URL makes it easier for search engines to identify your website as an expert on the field. These keywords would also most likely end up in the anchor text that other people will create, when linking to your site. So, why else did we name this site "seo website"?

Quality check

Just because your keyword is "death defying stunts of the 21st century", it doesn't mean that you have to dot-com the whole phrase. Long phrases are generally harder to memorize, and search engines also do not know how to separate each word in a URL.

Case in point, domainsextension.com can be interpreted as "domains extension", or "do main sex tension". So, try to stay away from domains like these because search engines tend to block websites that have the slightest hint of indecency.

If you won't change your mind about the choice of words, better use hyphens (domains-extension.com) because these are seen as blank spaces by search engines. Copyrighted words must also be avoided because these may result to copyright issues later on.

Picking a TLD

Any SEO expert will tell you that a .com is the best top-level domain (TLD) to get. This is because .com is widely used and easy to remember. It is also the most appropriate for commercial business entities.

You may encounter others who would say that search engines put more importance to .com sites over others, like the .info. Although there is no real proof to this, it is a fact that .info domains are cheaper, and so these are more likely to be used by spam creators. We know that search engines do not like spam, so it could possibly be one of the reasons why .info seems to rank low in SERPs.

The domain name is only one of the many factors that search engines consider when ranking search results. Beneath its face value, there are still a few more things to learn about domain names and SEO. In the meantime, start creating quality content. After all, content still holds the top spot in ranking a website.

by: Steven Chang

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