Lastly, business-to-business telemarketing is marketing
, although many people may view it otherwise. Get acquainted with the telephone representatives and see if they have the marketing smarts. Can they integrate content, systems and people in a manner that will be effective for your campaign? Of course, when business leaders hire in-house sales and marketing people, they always go for the ones who can contribute significantly to the company. Ask yourself this: Would I hire these people for my own business. If the answer is yes, then you may have found the best telemarketing firm for your business.