How To Compare Seo Plans

When looking at options for improving your search engine rankings

, first look at the company providing the service. Not all SEO companies are the same, and just because an agency says we do SEO, it doesnt mean they do it well. Agencies that can provide sound SEO plans are ones with the following characteristics:

Proven track record in improving clients search rankings

Permanent staff and management in place who are well-versed in the complexities of search engine optimization

A design team that understands what makes a website attractive to search engines and what makes it unattractive

Representatives who, while in full understanding of the depths of search technology, can talk to you about it in a way you understand

Personnel who can show you various SEO plans and explain the pros and cons of each

What to look for in a good SEO plan

Before you can compare plans, you need to understand what goes into a good one. Well look at two phases of the development of SEO plans here.

Typically analysis gets the ball rolling as an agency reviews your competitors, performs key word research, evaluates the status of your current website (assuming you have one) and makes recommendations for your website redesign and linking, both internally and externally.

The foundation on which all effective SEO strategies rest is the selection of key words and phrases. A key word or phrase is what surfers type into search engine search boxes to take them where they want to go. Key word researchers in top-performing agencies know that the most obvious word or phrase isnt always the one most used. Thats why research is so important in developing key words and phrases for any particular company.

After the best key words are determined, designers begin putting together a site with all the known strategies for optimization. Here are some of the tasks theyll perform:

Develop an XML sitemap

Work with robots.txt

Create verification and meta tags

Perform image optimization

Write content that is fully optimized

Rewrite any duplicate content thats already on the site

Perform schema.org setup

Set up a blog and do RSS integration

Create 404 error pages

Perform link baiting

Set up Google Analytics

These are just the first two phases of developing SEO plans that an experienced agency will initiate. When comparing plans, remember to look first for an agency with a proven SEO track record and then listen to their ideas closely. Not all SEO companies are the same, and as a business owner, its your responsibility to evaluate meticulously the ones you speak with.

by: Nancy Britt

POST COMMENT

Affordable Seo Canada For Optimising A Webpage Things You Must Know About Indian Seo Companies The Amenities Put Forward By The Seo Professional The Three Parameters Of Mobile Seo Strategy Hiring Seo India For Good Rankings! Choosing The Seo Professionals Authority Seo Control Review Turbo Charge Seo Results By Getting Your Backlinks Indexed Why Seo Should Not Be Ignored Selecting The Top Seo Company Why There Is A Need Of Seo Experts? The Features Of Great Seo India Company Choosing Your Own Seo Hosting Firm In Canada