How To Conduct Keyword Research For Better Search Engine Optimization Process

Keywords research plays such vital role in the entire process of search engine optimization

(SEO) that it cannot be ignored from the first stage of building a site/blog. You need it from the time when you register a domain name until you go out to promote your site. This will help your organic SEO ranking as well.

When's Day One in SEO Process?

It's when you start building up a site/blog. You know that the first step is to register a domain name. In most of the cases, your top keyword should be included in your domain name. It will show what the purpose of your site is. Also, search engines will notice the relevancy between your domain name and your content, links, etc.

When I talk about your top keyword in your domain name, it means that you already know what your niche will be. Using a very broad keyword as your domain name (one-word keyword), IF it's available at all, won't help much. At the same, time, I don't recommend a domain name containing a keyphrase consisting of 7 words. It should make sense and read easily. While choosing a domain name, make sure you don't totally forget about the human readers! They are the ones that should remember your domain name.

Keyword Research for Site Structure

When you perform a thorough keyword research and register a domain name with the top keyword in it, it's going to be the time to devise a site structure with its files and folders. When you're building a blog, they're called your post permalinks and categories. Of course, tags are the other factors that need to be considered. One sign of a search engine friendly site is the interwoven relevant web content crafted with SEO copywriting and saved into the files under similar categories and all containing site keywords in their names.

Here's an example: you have a travel website for an Island called "XYZ". The folders (categories) you name:

O About XYZ

O XYZ Vacation Packages

O XYZ Vacation Accommodations

O XYZ Hotels

O Souvenirs of XYZ

O Local Cuisine in XYZ

O XYZ Travel Tips

O etc.

And you populate each folder with files having your more detailed keyphrases (longer ones). Organic SEO consultants suggest building up a cluster of related content linking to their most important keyword-rich folder (category). Setting a keyword strategy, you will know which key phrases are going to be your most important ones and what the main purpose of your web presence is. So, strategically speaking, the most important keywords that should help you achieve your goals should be closer to the root of your site. The second important ones should also be located in the first folders as subfolders.

Keyword Research Helps your Web Content Creation

The initial keyword research you conduct should serve you as the roadmap toward building up your web content. The copy you write for each page (post) should follow the keyword basket you've set at the beginning. You should write several pages to gain higher search engine ranking and better organic SEO results. Keyword-rich content and site/blog shows how much you've narrowed down your attention to one topic. It defines your niche and helps you achieve your goals much faster.

The role of internal linking structure shouldn't be underestimated. Your keywords should be present in the links you build in your webpages. Are you connecting your web content to other contents of your site using links? It's very good if you do so. Just remember that you're supposed to use your keywords in the link text too. This will add to the organic SEO results you'll gain in search engines.

Keyword Research Determines Your Inbound Link Building Campaigns

You've made a keyword basket that is used to plan various campaigns in your online marketing efforts. When it comes to get links from other sites through article marketing, press release marketing or social media bookmarking, like in internal linking structure, you should make sure you use your keywords in the text of the inbound links. You can increase search engine ranking dramatically with this practice over a period of time of online marketing.

Final Word on Keyword Research

As you've noticed it's highly important to perform keyword research to have a clear insight about what your site/blog is going to be about from the day one. You should stick to the result you gain and produce SEO copywritten content for the keyword basket you've created both inside your site and outside it. This shouldn't be forgotten that keyword research should be updated from time to time as Internet searchers use different terms to look for your content. Some stay as they are while others may change. You should create new content for the new search terms you discover through repeated keyword research.

By monitoring your site's traffic and highly successful keywords in your analytical methods, you'll know which ones are more popular and bring real business to your site. You check your search engine ranking for them. If you need more enhancement, put more efforts on them. On the other hand, there are some other ones that require you to create more web content inside your site and outside it in form of articles, press releases, bookmarks, and participation in blogs, forums and social communities. Spend more time for them as well.

The organic SEO results you'll gain will be worth it. Search engine ranking isn't gained and retained easily. You should work on it and implement right strategies to get to the predestined goals you've planned for your site/blog.

by: Rahman Mehraby

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