Treating Facebook like a party is the best way to generate quality leads for your business
. There is no better way to start the party than kick it off with a free exciting valuable event!
Make sure you have something of value to offer for free. A free marketing webinar, 50% off product special or a free eBook would work well.
Go to your Facebook home page, click on "Events" below your profile picture on the left. Click on the "Create an Event" button. Here you will fill in the when, what and where details of your event. Do not forget to add a great capture photo.
Make sure you create the event long before the event happens. 3 weeks would give you enough time to build the hype and maximize your guest list.
As soon as you create the event, post a status that reflects that the event is on this certain date. Post 2 times a week about the benefits of attending this event. Do not overwhelm people by posting about your event every day. Your friends will most likely delete you or ignore you because they will find your posts repetitive.
Send a personal message along with the event invites. You would not believe how many event invites everyone gets in one day so make your message unique and personal. Here is an example: "Just for being a loyal friend on Facebook I am offering my free tips eBook for a limited time to you absolutely free. You can get it by joining my event."
So how exactly do you generate leads from creating a Facebook event? Make sure your event has an opt in option. If you are creating an eBook, you can have links at the bottom for people to get more information about your business. If you are doing a webinar, you can make an opt in form before or after the webinar for where people can get more information about what you do. Not everyone will opt in, you might have a 10% conversion rate. Just remember that knowing how to create a Facebook event is another great method to generate leads for free.