How To Create A Head-Turning Hook And Attention Grabbing Headline Using The Core Of AIDA Formula !

So, what is the number one and the most important part of writing a killer copy

? I bet you already know the answer. It is, of course, the writing of a attention grabbing headline. If you are a copywriter, you should know there is a formula for writing a good headline, and that is...

AIDA

Which stands for:

Attention

Interest

Desire

Action

But within this four words, there are 4 important ingredients that need to be focus in order to create and build a good headline. In this particular post, I'm going to go deep into the core of AIDA by showing you the 4 important ingredient you need to know, to craft a good headline.

Ingredient Number 1 :

Start your headline with words of emotional "NEWS"... For example:

Announcing...

Introducing...

Presenting...

New...

Now...

At Last...

Warning...

Finally...

Discover...

Ingredient Number 2 :

Feature your headline with irresistible offers... For example:

Feature reduce price

Feature an easy payment plan

Feature free offer

Feature information of value

Ingredient Number 3 :

Begin or insert you headline with emotional curiosity words... For example:

How to...

Which...

Why...

Who else...

What...

Ingredient Number 4

Address your headline to a specific person, group, date or time. By using "specific," is to create a believability to the prospect's mind. The more 'specific" you are, the more trust your prospect will have towards your claim. Here's a headline by Gary Halbert, that had 3 ingredient in a headline...

Check This Out :

"Announcing Kacey Furniture Lowers Price On All Furniture By 51.3% During Special 12-hour VIP Sale On Saturday, September 12, 1992 !"

He had got...

Emotional News (Announcing)

Irresistible Offer (Lowers Price On All Furniture By 51.3%)

And Specific in it (12-hour VIP Sale On Saturday, September 12, 1992)

Hows that for a good headline?

How To Create A Head-Turning Hook And Attention Grabbing Headline Using The Core Of AIDA Formula !

By: The Bad Blogger

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