How To Create A Poster

Why do you need to create a poster? Thats the first question that you need to answer in order for you to design a good one

. Whats the purpose of your poster printing? Is it to launch a new performance or exhibit? Is it to entice people to buy a product or avail of a service? Or is the poster to attract people to believe an idea?

Whatever your purpose, theres one thing that a poster is designed to do to entice people to believe your message so that they can respond favorably to your call. Your poster printing then should be able to answer a need of your target audience that they would be interested in what you have to say.

When printing posters, you have to determine the different aspects of your activity or event, your target audience, as well as the purpose for each event in terms of how to create a buzz so you can sell effectively to your target audience. In short, you need to know what would make your message grab the attention of your target audience.

The next question now is what does a marketer like you need to think about when you design print posters? You have to remember the 5 Ws who, what, where, when and how much. The answers to these questions are needed throughout the poster planning process. Your poster content will revolve around these questions.

Still, there are other questions that can help you lead to the concept and design of your print posters. These are:

1- How can you entice your target audience to take what you are offering them?

2- What is the core of the message? What would you want to convey in your message? You need to know the essence of your poster marketing so you can adapt your design to the message you are marketing.

3- What is your most important element in your poster? What would be the most visually appealing among your design elements?

4- What are the options available for you as the marketer, to convey your idea or message to your target audience? Would a visual metaphor fit your requirements? Would a story be the best means for you to communicate your offer? What would be the tone of your poster printing?

The bottom line is to know your poster printing inside and out. Like everything else in your marketing arsenal, you need to have everybodys take on your poster design. Its a collaboration of minds and ideas. By seeking other opinion on your print posters, you will be able to provide effective posters that get the job done every time.

by: charen smith

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