How To Create A Well-thought Website And Save Time And Money
In our change economic inviroment we must deliver an outstanding product
at a true value. To stand out from the crowd is perimont.
Many high skilled freelancers in the field of web design
and web development doesn't give importance to SEO. For them
SEO is just a dirty web promotion technique and a waste of
time. Some of them are just concerned to the final output
of their web site, others are totally no idea about SEO.
Some of them can even produce fantastic websites but didn't
receive the deserved expossure for their site. and others
are too busy in web client hunting.
If the designer is at the top of his game they will take advantage of SEO in their
freelancing are like packed rats, and ready for survival. They
know that applying SEO can bring them more chances of
clients. SEO is so very important, most of all it's about the
client. To show you care not just about the project. But alo
about the succes of that enterprise.
Not all SEO is good SEO. I would hope that the rules and techniques
are properly done, it will produce a great result. Even looking for
webclients is like counting one, two, three. Since SEO will make your site high
in Search Engine Result Page (SERP), potential clients will
come to you automatically! That sounds well and good in theory however
in the real would you just may need to brush up on your SEO kong Fu.
Not just looking for clients will be made easy but also
applying or making SEO as a part of your freelance services,
would be a great another source of income. Seek out those clients.
But before applying SEO. You must set your goals! You must
set your target keywords and must know your target
audience. Studying the most common search engine keywords and
studying your competitors techniques is a must.
SEO is easy but requires a lot of patience because the
result of your work is always based on the Search Engines
behaviour and the behaviour of your competitors. Research is a key
to sucess.
But remember this, by applying your SEO knowledge doesn't
guarantee a continues web project from your prospect
clients. It will still based on your website appearance, website
portfolios and continues applying of SEO to your website to
keep its Search Engine ranking. Thinks SEO as a big back-up
and more clients bring more clients.
What do you really expect from your website? Should your website be clear and user-friendly?
Should the graphic design be esthetic, and of highest level possible and matching your company style?
Should the text on the individual pages be valuable and easily comprehensible for the prospective customer?
Should it be made according to the most recent Internet standards to make future updates and development cheap and time-saving?
Should your website be friendly for searching engines to enable easier positioning on google, yahoo, msn, altavista so the clients encounter your offer and not that of your competition?
Should the website earn money for you?
Should it be a business card, image gallery or show room? Should it have a possibility of an easy and intuitive update of text and graphic content of individual pages of your website?
Or maybe should it be a well-thought internet shop, user friendly, easy to update its offer, easily and intuitively presenting your products or the range of your services, the shop that will earn big money for you?
THESE ARE THE BASIC PROBLEMS TO BE TAKEN INTO CONSIDERATION. TO BE HONEST...
THE TOPIC IS REALLY COMPREHENSIVE BUT I CAN GUARANTEE THAT IT IS WORTH CONSIDERATION. IT IS BETTER TO THINK OVER AND ANALYZE EVERYTHING CAREFULLY THAN MAKE ALTERATIONS TO THE WEBSITE THAT DOES NOT MEET ONE'S EXPECTATIONS BECAUSE OF SOME FLAWS...
I would like to present the correct strategy to which we will stick to during the whole process of creation and development of your new website.
The correct approach to website creation is to consider all factors influencing the final success of the whole undertaking, i.e.
1. The availability of your offer on the Internet, appearing on the first results page of search engines like google, yahoo, msn, altavista, etc.
2. Creating a suitably prepared content on each page of your website, to make it easy and clear for the client, as well as search engine friendly.
3. Creating your website considering the most recent Internet standards and implementation of appropriate technology
4. Making the right image of your company on the Internet, i.e. choosing the style and colours that would match the company's field of activity.
5. Planning the whole undertaking and its budget.
So, we should first consider
by: Judson Gingras
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