How To Create Media Exposure

Media exposure, of all kinds, is one way that you can boost your Web presence visibly and increase the amount of Web site traffic

. Media exposure can also be defined as "promotion and publicity" for the online success of your company. If you have an online business, or a traditional brick-and-mortar business that you want to advertise and promote online, you need to make sure that you get as much as you can out of media coverage without spending too much of your advertising budget. You need to make the media work for you, not against you, so that customers can easily find you, learn to trust you and your product, and keep coming back to your Web site for repeat sales as you develop loyal customers.

Your potential and existing customers are only going to buy products and services from a business that they feel is trustworthy. To earn that trust and reliance, you have to make the most of media exposure so that you can build your credibility and find a secure position for your business as an expert in your target market. What is going to work best is a combination of effective online and offline publicity and public relations that is geared toward affirming your corporate trustworthiness, reliability, and credibility. There are proven techniques that show you how to get media exposure without having to use up your entire advertising budget on advertising and public relations. You should think of the Internet as your own personal publicity and media tool. You need to learn how to develop your own public relations and media campaigns so that you can build up the value, creditability, and trust that creates satisfied customers and repeat customers. When you gain that credibility and trust, you get more sales and increased confidence from your customers, and you gain the public profile that you want and need for your online or traditional business.

Many businesses pay thousands upon thousands of dollars for media exposure, publicity, and advertising. You can get free publicity and PR for your business Web site by using tried and proven methods that will garner media exposure. Many businesses pay upward of $5,000 to $10,000 for advertising with a rate card. Your company can get that same advertising exposure with little to no money over the Internet. By engaging in Internet media campaigns or "non-traditional" media methods for gaining media exposure, you can accomplish two things: 1) you can save a significant amount of money and 2) you get to be in full control of your own media techniques.

So just how do you gain media exposure? What you can't do is wait around for the media or customers to find your company Web site, or you may be waiting for a long time with very low sales results. Publicity concepts are very simple: You need to get out there and create your own media opportunities instead of waiting for the press to find you. You make media exposure work for your business, and at the same time you save thousands of dollars along the way.

Your customers are going to form negative or positive opinions about your business based on what they see and hear on the radio, on the television, or in print. Mass media, such as radio, television, and print, are often difficult and certainly very costly methods to promote your business, so you must concentrate on less costly methods to grab the attention of customers in a big way. By using positive media relations, you'll be taking the first step toward your successful positioning in the Internet marketplace. This will allow you to convert more of the traffic to your Web site into satisfied, paying customers.

by: Gen Wright

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