How To Create Red Hot Business Success

Who wants to find out how to be a great success in business

? It's a matter of knowing the insider secrets of creating a powerful business model built around the needs of your client. Is it a secret? Perhaps to some but the principles are well known. The All Heart business model is a solid set of buisness principles that pay off over time.

The Rules:

Rule #1: Watch your clients not your competitors. Your competitors do not buy your products, your clients do. But what if you are not offering services that meet the needs of your clients? You will lose these clients to other companies who do offer what the client wants. Should you spy on your competitors? Forget about it! Leave your competitors alone - they are to busy worry about you to worry about their customers. Plus, if you find yourself spying on your competitors it is a billboard sign to get a life, in other words, if you are stealing from your competitors you are just creating more of what could be a bad product. So, get a life, that is, get a creative life that allows you to surpass your competitors without ever looking at them. Trust only yourself. You know what is good for your clients. It will become obvious to you. Your competitors may not know what that is, they may be stuck in the mud, too busy copying products from others. Do not do that. If you have to copy products, you're are robbing yourself of the opportunity to apply your knowledge, experience and creativity to your services to create bigger, better and more powerful outcomes for your clients.

Given the opportunity would you rather work with a name brand or someone you have never heard of? Most people like certainty in their decisions and will want to choose the name brand as it appears to be a better investment for themselves. Be the name brand. Be someone they have heard of as it will be easier to land new clients fast. Confidence is a big deal in choosing a company. If clients feels you can do the job and have a reputation that's good they will be more likely to work with your company, rather than a competitor without the power of a name brand behind them.

Rule #3: Everyone loves a guaranteed deliverable. Be the firm that offers products or services that deliver what you promised your client. Everyone wants to buy the better mouse trap. You make the connection between your services and your clients' success, you'll get lots of business. The fastest way to create a non-stop flow of new clients? Guarantee your outcomes. No one pays unless they get the deliverable. WOW, sounds risky right - exactly. But also ignites a tremendous drive to creativity where you immediately see the flaws in your plan, in the services you offer.

Rule #4: Be the best in the business: Only sell products or services with clearly defined set of deliverable and guarantee the outcome or you don't take any money from the client. Think about this: What if General Motors came out with a new business philosophy that goes something like this: If you buy a car from us, we guarantee your car will last 10 years or you get your MONEY BACK. That's right, full fee returned. What do you think would happen? All of the "break down glitches" would be defined, redesigned and protected. No cars break down, everyone is happy, GM takes over the market..... all because it was unafraid to make the promise of a deliverable with a guarantee. Hey, would you buy a car with the guarantee that is anything went wrong with the car you get a brand new one? Hello? Yes, I would. Because, guess what? That car would be perfect. No flaws, no errors, just perfection in motion.

by: Annie Jennings.

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