How To Create Viral Reports And Ebooks
How to Create Viral Reports and Ebooks
How to Create Viral Reports and Ebooks
Back in the day before TV, print, radio, Internet and email, businesses relied on word-of-mouth referrals to draw more customers in. You could see then how important it was for a business to always put its best foot forward because it had to make such an impression on their customers that they would tell other people about it.
But even today, with all these technologies available, a business still values referrals because it is basically free advertising however it may be in different form.
You may be familiar with the concept of viral spread that being, a single virus capable of reproducing several of itself all of which are equally capable of replicating at the same rate. What you have then is geometric growth that can increase 10 to 10,000 in a single cycle.
So how does this apply to marketing and. more importantly, to making money online?
Viral marketing is a concept that allows you to promote a product or service and then cause other people to promote what you are promoting. If this is a bit confusing, try looking at it this way:
First off, you will need your own virus or bug. In this case, your bug is how you promote your product or service. It could be anything from a banner, to a fancy media clip to something as simple as a text article or ebook. The last option is usually called a viral report or ebook and it is by far the most effective form for viral marketing.
This is because viral reports and ebooks are easy to produce and even easier to distribute. All it takes is access to some information and the willingness to share it with anyone. The key is to be able to make people want to spread your bug to other people.
To do so will require a basic understanding of human nature. Going back to the time before all of these communication technologies, people spread positive word about a business because they benefited greatly from what they received from their transaction.
Today is no different. For people to spread your bug to others, it needs to offer a benefit that people want to have and eventually will want to share with people they know. Ebooks and viral reports can be created to offer such benefits by becoming sources of readily accessible and, more importantly, useful information.
Now, more than ever, Information is currency. With that principle, it is highly possible to create a high-value item for little to no cost. Offer information that people will find beneficial and place it in a report or ebook form. Sources for information are abundant, from your own expertise and experience to the rich collection of public domain materials.
Public domain materials are a great source for creating viral reports and the bonus here is that you can use the information without having to worry about things like copyright infringement. Being public domain, such sources of information are free for anyone to use.
Similar to public domain materials, ebooks and reports can be created from private label articles. The issue of copyright is also settled because the arrangement allows you to use the articles any way you see fit and to claim authorship of it.
Somewhere closer to home where you can farm out your bug is your own expertise. This can work for folks whove been in the business for some time and as such know what theyre talking about. People tend to trust experts and capitalizing on your skills can extend into making reports and ebooks that people will want to share with others.
Now that youve created your bug, you need to find a host. There are several sites out there that literally play host to your report and ebook. These sites can even have a directory so itll be easy to find your work by placing it in an appropriate category.
Finally, you need to let people know that this bug is yours. Create at least one link within your article or book that can point back to your own website. As more and more people share your work, more and more people are given the opportunity to visit your site and see more of your own work. (Need you image the possibilities of an even greater spread when these visitors find more useful ebooks and reports on your site?)
By now you probably understand why viral reports and ebooks are now one of the more go-to tools in Internet marketing. It requires little cost but the returns are huge. If it is done the right way - that is, if it brings a benefit to the person reading it, your bug spreads and people will catch it and actually be glad because of it.
by: Elijah Chai
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