How To Decide On A Brand Name For Your Company

Developing a brand is a difficult challenge even for the most experienced executives

. This is especially true in the current economic climate, as more and more consumers find themselves sacrificing quality and name recall for inexpensive alternatives. Even the corporate titans are finding this difficult when it comes to new markets. Often, launching their products in other countries that have different language creates different meaning or interpretation to their brand name.

Choosing a good brand name, quite obviously, is paramount in the corporate setting. To the outside world, the brand name represents who you are and what you do. What kind of business do you have? What makes your business stand out from the competition, and why? What is your business focused on doing? And what makes you unique, after all? And in the world of independent business and smaller business enterprises, brand names are even more important due to the cutthroat nature of competition. And choosing a good brand name that stands the test of time can make any corporation look more professional, appeal to a wider range of consumers and earn more respect in the industry.

Because you are what your brand suggests, you have to live it, breathe it, live for it and die for it, because it is who you are. Two tools you can use to reinforce your brand would be the right domain name and powerful online content. Your brand should be so overwhelmingly powerful that it should manifest itself in every single thing that comes out of your corporate headquarters. Everywhere you use your brand with uniformity, you are communicating with the voice of your company.

But over the years, there have been some false notions about the naming game. There are those who think size is irrelevant when it is in fact very essential. Nobody remembers long names. Thus, the shorter the name is the better. Aside from being easily remembered by your customers, you can also save a considerable amount of money from not having to spend extra dollars in materials when painting them on vehicles, boards or any material. On top of that, there are other people who think customers are so naive they could take names literally. Last time we checked, this isn't quite true. A deodorant called No Sweat, for instance, will definitely not be so powerful as to control a buyer's perspiration glands into submission. Preposterous, isn't it? And just because a car rental company is called Rent-A-Wreck doesn't necessarily mean it rents out wrecked automobiles. These are catchy names but no one above the age of 7 would take them literally.

All things considered, it should be noted that creating a brand name is not an overnight process. Your brand needs to be built overtime. Developing a strong and unique brand and using them more and more often can create name familiarity to people's mind and they would easily turn to you when they have a need that you can provide.

by: Eric Steffan

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