The design of your website should make it easy for potential customers to find everything they are seeking
. If you use links or buttons they should be spaced to make it easy for a customer to click on the right product. Links should be place so they are clearly visible and do not overlap with other links so customers have a difficult time choosing what they want. Your contact information should be easily accessible to anyone who has the need to ask a question, and the shipping and payment methods should be spelled out clearly so there is no confusion.