Along with salesmanship comes good personal communication and customer service skills
. You may acquire potential customers who are looking to you because they were dissatisfied when their previous vendor, so you have to know how to handle those instances. You don't want to say anything negative but just point out the way you take care of your business and customers. If someone complains it took them an extremely long time to receive what they ordered, instead of saying, "Yes, other people have told me that," you want to say, "I'm sorry to hear about your problems there. We try to ship all of our products within (whatever the time frame is)." Never speak negatively about a competitor; it doesn't make you look professional.