You do not want to go in blindly when you begin to promote your website
. Before you are ready for business you need to take the time to develop a plandon't just sit down and start randomly promoting your website. This is important because only when you develop a plan first can you identify your target audience. In fact, before your website goes live you should already have a marketing plan in place and have begun marketing efforts.
Once your website goes live you should have nothing left to do on your initial efforts except to get the word out to potential customers that your website is ready for business. Your next marketing plan should focus on bringing in additional customers or prospects but still within the scope of your target audience. While some of your efforts may reach those outside of your target audience, you do not want to exert time and energy on the small numbers of customers you may reach.