How To Do Affiliate Marketing The Right Way!
Theres one thing I know for sureaffiliate marketing is a marketing system that can bring in boat loads of cash
. But a word of caution! Even after logging all the hours affiliate marketing requires, make just one poor judgment call and youll be left standing all by yourself waiting for that boat to come in. So if youre going to do it, you better know hot to do affiliate marketing the right way!
When you first look at affiliate marketing as an opportunity for an online business, its hard to imagine how anyone could fail at this.
The incentives for this type of online selling falls just a little short of spectacular; especially when you compare affiliate marketing on the internet to a conventional marketing distribution channel in the bricks and mortar world.
Consider a food sales representative working in the H.R.I. (Hotel, Restaurant and Institutional) distribution channel in the bricks and mortar world:
Commissions in this industry are usually based on 2% of the net price of the food product. That means that on a food item like a 30 lb case of French Fries for example costing $12.95 per case, the rep would make a cool $0.26. Thats correct, 26 cents!
Your customer base is made up of all of the restaurants, hospitals, hot dog stands; seniors residences etc. in you defined territory. The company you represent will actually draw lines on a map outlining your territory. Heaven forbid you make a sales call to a restaurant over the line, not in your territory. Believe me there is hell to pay!
Corporate identity in this industry is very expensive and very important. It determines how as a rep, youre viewed on the street by each and every account you call on as well as your competition. The company you represent spends big bucks putting its name on anything and everything that relates to the industry, from sugar packets to paper coffee cups to umbrellas at your favorite hotdog stand.
Your competition is absolutely fierce; you really have to watch your back. There are only so many restaurants and hospitals in your area and you better believe that the other food companies and there are lots of them in each city, will do whatever they can to steal away your business. Price cutting and giveaways are usually what they lead with.
Despite the lousy commission rate and the hostile selling environment, seasoned food sales reps actually do very well. But you must know that it takes time to become a seasoned pro!
Compare all that to an Internet Affiliate Marketer:
Commission from affiliate products usually range from 50 to 75%.
Your customer base is made up of millions and millions of people online with absolutely no geographic barriers of any kind.
There is no corporate identity to worry about. Granted, you have to promote the product youre selling but you can do that for free if you choose.
Your chosen product is actually on consignment.
The element common in both worlds is competition. Its just a fierce and hostile online as it is in the bricks and mortar world.
So it seems that affiliate marketers have a huge advantage over other conventional forms of marketing but still the majority of folks attempting this type of business fail miserably.
I know I did at first and I can tell you that it was all about the last pointthe competition!
I was building web sites, blogs and writing articles into the wee hours of the morning for months on end thinking that I was doing all that I could to be successful.
But what I didnt pay attention to was the fact that I was choosing products and niches and promoting to what was really a very weak market. There were far too many other affiliates competing in my chosen market niche for the same customer.
In other words, I was bragging about a fishing hole that was mostly fished out!
Really, the secret to doing this whole thing right is to find a starving, ravenous crowd of customers and feed em!
And all the products, articles, web sites and blogs must fall inline. They must all relate too each another so that you end up with a homogenous targeted system.
However, in all honesty , even knowing this secret, affiliate marketing can still be pretty tough because finding these hot products and starving crowds isnt all that easy.
Now what if I told you that rather than worrying and stressing over getting all this stuff right that a 7 figure a year affiliate marketing expert would be perfectly willing to pick these hot products and starving crowd market niches for you and email them to your inbox everydaywould you be interested?
If youre into affiliate marketing and your struggling and questioning how to do affiliate marketing the right way, do what I didlet the expert do it. It was only then that I became truly successful.
In all likelihood, if I hadnt made that move I would still be spinning my wheels thinking everything was fine. After all, I was putting in the hours and working really hard at my affiliate marketing?
by: Richard Fysh
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