How To Do Bulk Mailing To Strut Your Stuff
Nowadays, more and more business owners have turned to another effective advertising medium --- bulk mailing
. If you have anything to advertise, bulk mailing can help you efficiently promote your product or service. For one, your market is directly and highly targeted. It may also be a cheaper form of advertising. These days, people would rather read bulk mail than bulk email. The latter has come to be considered as spam. In this article, you will understand the basics of bulk mailing that may come in handy once you embark on this activity.
Firstly, you should come up with your mailing list. This can come in two ways --- it can either be affordable yet time-consuming or costly yet convenient. You may choose to use a mailing list provider which can help you target your market according to location and annual income among others. This, however, could be costly on your part.
You might also want to create your list by doing an online search. In the same way that using the Yellow Pages will give you the information that you want. However, this could take up so much of your time. If you have already established your business, it is good if you have already your very own mailing list.
The next thing you need to do is apply for a bulk mailing permit. What you can do is contact the Business Mail Entry Unit of your post office and ask a bulk mail permit from them. Bulk mail has also come to be called Standard Mail. It is a class lower than First Class; hence, it is actually cheaper per piece. Now you might want to affix the postage yourself or you might want to have a permit imprint. When you affix the postage yourself, it may take up some time but there is no permit fee to pay. On the other hand, a Permit Imprint can make you print your permit number on the mail. It also allows you to write US POSTAGE PAID. In so doing, you can pre-print your envelopes without worrying over affixing the postages yourself. This, however, entails a yearly fee.
Once you have done this, the next step is to gather your supplies. As required by the Post Office, the bulk mail should be sorted and classified and put on USPS-approved trays. These can be found at the post office in your vicinity.
After this, its time for you to clean and prepare your mail block and addresses. One of the requirements of the Post Office is the conformity of the addresses in each mail piece to some USPS standards. For instance, it advises that you utilize your full Zip+4 codes, meaning the extra 4 digits after the standard 5-digit zip code should be indicated.
The step to be done next is to print and sort your mails. It is highly recommended that mail pieces be classified based on exacting specifications. You can, however, do this easily by sorting your mails before printing. For instance, you might want to use Microsoft Excel to classify your mails. Now, putting your mails inside envelopes can also be wearisome. If you want to undertake multiple mailing, you might want to purchase and invest in a machine that is called folder-inserter. It makes the envelope-stuffing process fully automated, and therefore faster and more convenient.
Now the next step to take is to deposit your mail. Standard mails must be deposited at a drop facility that has been pre-designated. Talk with the Business Mail Entry Unit about your drop point.
But let me ask you this. Are you a businessman who is already using mailing services? If you already are, Im pretty sure you can attest to the great advantage of hiring mailing services that is directly reaching out to your prospective customers. A mailing services company can provide you with these mailing services. You can go online and search for these companies. It is time for you to find out the benefits of getting professional mailing services to advocate your product straightforwardly and establish relations with your prospects.
So if you want your advertising efforts to succeed, you can go try bulk mailing. You have two choices do it through your local Post Office or hire professional mailing services to do the groundwork. See what works best for you.
by: karen grahams
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