How To Do Email Marketing Effectively

If you are thinking of starting an email marketing campaign

, there are a lot of things that needs to be done ahead of time to save you from trouble as you go along. Always bear in mind that you must do email campaign with the highest professionalism there is to avoid spoiling your business.

Avoid spam

Make sure that when you begin your email campaign that you have an easy to use unsubscribe feature included. Recipients may flag your message as spam if they do not want to receive emails like yours which can probably cause problems. If your emails are constantly being flagged as spam, you could ultimately find yourself banned from certain hosts.

Well thought out

Make sure your email campaign is well thought out. If you are doing a campaign that involves sign ups to a newsletter or other information make sure that it is stated clearly in your campaign. Having the correct well planned and prepared information, and not letting people guess about your email, will not only keep those who are getting your emails interested, they may even share the emails to their colleagues.

SEO value

Do not forget that your email campaign will have some SEO value. In your email campaign, have a link to your website or blog. This can help you build long term links back to your site as you may have subscribers to your email campaigns share your link with others in their network.

Provide only "teasers"

Another effective use of your email campaigns is to provide teaser material that will encourage the reader to actually go to your site to read the rest of the entry. This is smart business, since typically people will not simply read the single item they are interested in, but will also explore your site more.

Skip the fancy graphics

Graphics in your email campaign may look nice when you view them but since most people disable graphics in their emails you are wasting a lot of time (and clogging up a lot of users) using them. Graphics usually load at a snail's pace which usually cause clogging and delays in sending your emails.

Keep it honest

Do not provide links to items unrelated to your "blurb" or "teaser". Readers will quickly become annoyed if you are asking them to "click to read more" only to find out that "more" is an obnoxious advertisement to a product that has nothing to do with the content they were reading.

Respect your readers wishes

If a reader requests that you unsubscribe them from your email list do so immediately. Don't make these common EMail marketing mistakes if you hope to have success with this cost effective marketing method.

by: Pilar Torres Wahlberg

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