How To Do Event Marketing With Promotional Products
Often after visiting a trade fair or a sale event you find yourself laden with pens
, coasters, key rings and other products. The reason? Promotional products are perhaps the best marketing strategy. Its low risk, low investment and ensures high visibility with the best chances of brand recall. Promotional products are used in all kind marketing events from trade fairs to product launch and holiday celebrations.
At times the promotional products are used to attract customer attention among competitors as in case of trade fairs. In the case of celebratory events they are used as rewards. In case of product launch the aim is simply to create brand awareness. Ultimately brand awareness and brand recall is the main aim of using promotional products for events. Despite their popularity companies often ignore the basic rules on how to do event marketing with promotional products.
The first factor to consider is deciding on the item itself. It must be something which is of actual value to the customer and it must have a long life. For instance, a company in the food industry may choose to give out hampers of cookies and cakes for a holiday event. While much appreciated at the time, this item is actually a bad idea. Once the cookies and cakes are finished, the empty hamper will simply be disposed of and the brand forgotten.
A much better idea is to hand out a cake tin or cookie tray. The brand and the logo can be engraved for a stylish touch. The tin will be taken out every time the recipient decides to bake. This will extend far beyond the holiday season, giving the brand guaranteed exposure. Another favourite and a much cheaper option is the pen. It has enough space to carry the brand name and it is also a high utility item.
When deciding on how to do event marketing with promotional products one must also decide on the distribution method. Promotional products need not accompany a hard sell. At trade events you simply want to attract attention. At other events such as dealer meets, the idea is often to use promotional products as rewards. Make the recipient feel appreciated and the promotional item must act as an incentive. You want them to feel good so that they refer your products to prospective user.
The question of how to do event marketing with promotional products may seem straightforward. However, like any other marketing approach this too requires attention to detail. Choose a product that is high value to the customer and yet stays within your budget.