The most important thing to do when marketing plastic surgery is to highlight the primary selling point of the service
. This makes sense. Everyone wants to become beautiful but the pain of surgery is still scary. People are normally freaked out because of the pain involved. The one thing you can do is to highlight the positive and don't even mention the negative.
Here are some more recommendations on how someone can promote plastic surgery.
1. A Good Image Model
A model need not be too perfect, but she must represent the majority of the target market. The image needs to incorporate everything that the service offers. A man's vision is one of the things that make him want to buy something. A person will only crave for something if he likes what he sees. The image your project through your ads must always be positive. The way people relate to the model will be transferred to the logo, and your services. Humans make quick assumptions about services and products according to their first impression. You can easily connect to people if your image model is effective.
2. Catch Phrase
Commercials cost a lot, especially those that you air on television or over the radio. Your tag line should be easy to understand and remember. Your message must be kept simple and brief. Your prospects should be able to feel something whenever they listen to your tag line. A person looking at your advertisements should be able to say "this is the solution to my problem".
3. Customer Service
Do you remember Pretty Woman, when the character that Julia Roberts played got rejected by haughty shop owners? That is not an example of good quality customer care. One way to market your service is to be available for your customers 24/7. People who call you are interested. Being transparent and answering the questions truthfully will make you a better company. Be prepared to be asked questions about the skill of your doctors. Even if some competitors try to send spies, you should not bother.