How To Effectively Do Video Email Marketing With A Network Marketing Company

What is old school email marketing?

What is old school email marketing?

Electronic mail or email is one of the world's most preferred communication means ever discovered. Email provides marketers with unlimited sending capabilities as any file, picture or information can be sent directly from one user to another anywhere in the world without compromising on discretion.

Email marketing is a means of direct marketing in which marketers send out commercial messages to target audiences or potential customers. Most email providers offer their services free of cost making email marketing economical and viable even for start-up businesses.

What is video email marketing?

As email marketing has been around for quite some time, marketers have been experimenting with different variants of email marketing and video marketing has caught on in a big way. Video email marketing as the name suggests involve sending potential customers with an interesting and informative video proving vital information regarding the business being marketed.

Unlike normal emails containing text or pictures, videos can be more engaging and get the marketing message across in a better way. As unlimited number of recipients can be included when starting with a video email campaign, more users can be targeted and this would result in better conversion rates. Your video landing page can be customized for specific audiences keeping potential customers engaged and excited with respect to your company or product.

A well structured video email campaign can improve the online visibility of your product/ company, improve backlinks, drive network traffic, increase your leads and hence better your sales.

How to go about with video email marketing?

There are many different ways to start off and get your video email marketing campaign running. Video email marketing can be done using use viral video marketing (via text links). But this is an indirect approach as there is no guarantee that viewers would actually visit the link being sent this way.

If you are new to the concept of video email marketing, then it is highly recommended that you hire one of the many video email marketing providers for your campaign as they would be able to help you generate better videos keeping in mind the type of viewers being targeted and design the campaign in an appealing way. An email video marketing mail does not necessarily have to contain a full-fledged video.

You can even make the video an animation sequence which would appeal to a larger audience but this again would have to be done by a professional. There are also many video email softwares that allow users to directly upload their videos and send them as emails.

Such tools allow you to directly store unlimited videos, use templates for different campaigns and even send recipients a mirror page in case email providers block the video. Among the free email providers, Gmail has recently launched YouTube video previewing directly from inbox giving you a free email campaigning platform.

by: Wolf Krammell

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