How To Effectively Market Any Internet Business With Videos

Online video publishing has taken the internet by storm in recent years

. Making the use of video for marketing and promotion online is a strategic component and a key to success for any internet business. Internet marketers who want to communicate effectively about their product profile and benefits need to take advantage of video promotion.

The internet is full of information and the average attention span of a web user today is measured in seconds. When web users search for their information from a search engine, will get thousands of search results. When they visit your website they may only spend a few seconds and little effort to scan through what you are selling or proposing and decide whether your content, style, look and approach are a good fit for what they are actually looking for.

These first few seconds are crucial and if you can deliver a clear and targeted message by offering a fast, highly visual way to get their further attention and engage their interest, you will have a successful internet business.

Does this mean that you just need to simply put up a 10 minute video tutorial on your website or just some video content on your web pages, you will instantly sell more products or services? If this is your way of marketing with video on the web and are hoping to get a high conversion rate of traffic to sales, you will be sadly disappointed.

In order to make your video effectively market your products or services online and convey your product or service key traits and characteristics within a very short amount of time in a unique, memorable way. There are a few rules of thumb to follow:

1. Get your video seen

If you want your video to be your effective marketing tool, it must be able to be seen by as many web users as possible. Do not just keep your video inside your web site borders. Let your video content be free and distributed to the major video sharing websites such as YouTube and Google video so that not only others can watch and talk about it, but they can easily download it and redistribute it, or even publish it directly on their own sites.

2. Small files that load fast

Statistics show that average web users will wait about 7 seconds for a page to load. Web pages that take longer, will find their visitors clicking away to visit other websites. Hence, you need to make sure your video file is small enough, ideally less than 1 megabyte and load almost in real time to keep the interest of your visitors.

3. Let them know it is a short video

If the web users do not know that it is a video, they will not play it and your video will not get watched. So, you must let the web users know that the box is a video, the best way is by having a play and stop button where the web users can click to play the video and stop it whenever they want to stop it.

Let the web users know this is a short video. No one wants to sit through a 30 minute presentation on the history of your company, be focused on your products and services and deliver your messages preferable within 2 minutes.

Effective marketing with video on the web is not just placing some video content up on your web pages, it has to be a short to the point and interesting summary of your internet business or products.

by: Stuart Treadwell

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