How To Evaluate An Affiliate Program
There are different kinds of affiliate programs
, some private, others through affiliate networks. Before you decide to join one, you should evaluate the program to be sure it is worth your time. It is important to consider is the program's reputation, what is available through them, how they pay, requirements, and what help they can provide. Based on these, you can make an informed decision about joining.
The first consideration is actually whether it is an affiliate network or a private program. There are several reasons why this is important, but one of the most important is because an affiliate network can act as an intermediary between you and the company in case of any dispute. In a private program, you deal directly with the company, making dispute resolution potentially more difficult.
A program's reputation can certainly be one of the most important considerations. By looking for impartial reviews, you can get an idea of whether they pay as promised, how they tend to handle disputes, and other things that can become potential nightmares.
When you are looking into the reputation, it is important to search specifically for any complaints against the program. Weigh these in with the positive comments you find, but often if the program has issues you will see a definite pattern in complaints, and probably a large number of them.
Beyond reputation, you'll want to consider what kinds of products are available and types of offers you can promote through the program. If you are interested in promoting CPA offers, for example, you'll want to be sure you are joining a network that has some available, or even better, one that specializes in that kind of offer.
For some marketers, an important consideration is how a program pays its affiliates. Some programs will only pay through a service like PayPal, which can be a problem for affiliates in countries where this service is not available. Others charge for check distribution, and may charge more for delivery to countries outside their home country.
While it may seem like a bad thing, some programs have various barriers to entry. That is, they have strict requirements about who they will accept as an affiliate. However, these restrictions tend to weed out ineffective affiliates, making these programs better for the companies involved. This can bring in a higher caliber of company, making the program better for the affiliates who can qualify.
Finally, you should look at whether the program offers assistance, guidance, or even training for its affiliates. The success of any affiliate program is ultimately determined by the success of its affiliates, so most of the better companies will offer some form of training.
How To Evaluate An Affiliate Program
By: Chris Steiner
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