General focus of website designer is to make an appealing website
. But this is not the most important to thing to build a website. If you are taking the same strategy then you cannot make a good website and cannot satisfy the real needs of clients. Actually website of 5years before were better and have some really wow factors in it.
But in past 5 years the web development process is not improved much. You can include perfect website it should be a blend of perfect graphics and texts, clever videos, good effects and business strategies in a website but it does not necessarily mean that it will satisfy the customers need. Extreme visual appeal can reduce the performance of w website. By performance you can say the intended business goal or the objective of website. So it is very important to set some objectives before designing or redesigning a website.
Purpose of a website:
Attract the right visitors for your website. You have to convince them what your website has to offer them and also convince why they should look out at your website instead of others.
You have to inform customers and also educate the visitors regarding the products or objects of the website.
If you can get good rating regarding your site from other designers of website then you can reach to more people and it will be very good to advertise your website.
For a business website it is really important to sell products to the customers.
Look is to the most important thing but you should ignore it as well. No visitor will prefer a monotonous website. So it should stun visitor with proper combination of looks and services.
There are many website are available online to judge your website. By these you can measure the performance of your website design. Many peers regularly place their reviews regarding websites performance to make them better. Some of these are:
In unmatchedstyle.com you can measure who is the designer of exceptionally stunning website by web standards and practices of usability.
In fliofocus.com you can get to know where you can get the best anthology of portfolio of sites, its designers, models, photographers and other professionals.
In cartfrenzy.com you can get list of some very well designed ecommerce websites.
So as you can see these evaluating cover almost all criteria of a proper website so you can understand the goal of the website very well and can instruct the designer regarding it.