How To Exploit The Power Of Social Media Sites
It is not clear that anyone could have predicted the enormity of impact that social media has had
, is having and will have on Internet life. Facebook, Twitter, You Tube and My Space have become a living and breathing part of most peoples lives.
Are you not sure that is entirely true? Jake Hird, a Research Analyst for Econsultancy, has gathered together some information about these social media phenomena that is worth a look. In a July 31, 2009 post he reported:
- If YouTube were a country, it would be the third most populated place in the world.
- 20 hours worth of video is uploaded to YouTube every single minute.
- MySpace apparently reaches 30 percent of UK adults aged 15 to 24. It is been suggested that it is as common to have a MySpace account in the UK as it is to own a dog.
- Over the past twelve months, Twitter is year on year growth rate has broken the 1000 percent barrier.
- One out of every 350 website visits in the UK is via Twitter, but barely 5 percent of users currently go to an online retail service through the medium.
- Facebook has more than 250m active users globally.
- More than 120m users log on to Facebook at least once each day and more than 30 million users update their statuses at least once each day. Combined, more than 5bn minutes are spent on the site on a daily basis.
- The average Facebook user has around 120 friends on the site.
Okay then, it seems like this social media thing has caught on and it is time to take another look, especially since online retailers in general have not yet figured out how to best exploit this new trend (as indicated by data such as the info above that barely 5 percent of Twitter users go to retail sites through that medium).
What can you do? How about establishing yourself on Twitter and tweeting about your business activities?
For example:
'Just saw gorgeous new heels at great price will buy for shop!'
'Wow there is a run on my new animalprint 'skins' for MP3 players hope I can get more in soon!'
'Saw Britney Spears wearing my earrings on You Tube I made them with her in mind!'
Or, creating a Facebook page and talking about how you surf every weekend, then spend the week selling surfing equipment, a surfer's dream come true!
Why not join the You Tube movement with your products? Make a how to video of yourself cooking Julia Childs boeuf bourguignon in the pot you are selling online.
Or, make a comic video of yourself trying to pack your action figures in a box for shipping in a way so they will all get along during transit.
'Do not worry, Asteroid Man, you will not have to ride next to Starfleet Commander. You are going to share space with LunaWoman! Have a good trip!'
Even if you cannot pull that one off, think about how to make yourself and your products real and authentic by letting your customers in a little closer to your life and your thoughts.
by: Jane Dawson
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