How To Export Shoes Enterprises In Foreign Markets Really Take Off?
HC Shoe News Network January 29 China's foreign trade caused by the economic crisis
Shoe Contraction for a very long time, and thus lead to a lot of companies hit by the collapse. But now, despite the strong momentum of economic recovery are obvious, but the current footwear enterprises are most concerned about how their products to new markets. It is understood that, due to the high cost of American labor, the U.S. market, 99% dependent on imports of shoes, shoe imports from China accounted for more than 85%, most of the shoes in the U.S. market price is generally 10 to 30 U.S. dollars / double, Some even less than 10 U.S. dollars / double. U.S. imports of Chinese shoes, shoes, even though a considerable proportion, but its trade is mainly OEM for foreign brands, domestic brand Export Small number of shoes. In view of this, foreign markets as the economic recovery momentum is increasing imports of China-made footwear exports are expected to be recovered, but these numbers can not allow the export-oriented shoe foot out of profits to the fate of the enterprise, during the complicated trade links profits continue to exploit, how, this accumulation can amount to a qualitative change, to achieve export-oriented Chinese enterprises in foreign markets shoes taking off on it? Solution for this problem, the author of several put forward their own views:
First, export-oriented shoe enterprise to their own position in the market analysis
Footwear market with increased competition, whether domestic or foreign markets, the situation has witnessed many shoe's crowded capacity. The shoe How competitive? Whether the level of skills competition? In the international market, the availability of client resources, etc. This series of plump questions must be a shoe a comprehensive analysis of the process, if these conditions are not available, then the obvious need shoe from scratch, "zero" strategic thinking is essential, the main energy base back to the original shoe up. We know the strong economic recovery in major shoe to accelerate the pace of market expansion, especially in recent years the domestic shoe features strongly recommended the development of shoes and pay attention to footwear to meet the vital interests of the consumers, revealing itself in the market system shoes selling point. The emergence of the business opportunities in the export situation of poor market conditions, they doggedly to find further opportunity for development. These are the perfect shoe to catch the first turn and footwear mind and in line with the basic rules of competition in the industry.
Second, we must understand the international market Sell Channel
Export shoes enterprises to explore international market, should consider joining the channel construction methods, and if the domestic footwear enterprises to understand the international market, these channels are able to provide a construction of convenience, this will really help the trade-type shoe to the international market factors. "What kind of shoes out where to", which is the most fundamental trade-type shoe channels the idea of different types of products in the international market distribution channels are completely different. For example, in two, three brand-building marketing mind; in the secondary market entities to set up shop strategic layout, this measure allows foreign brands of Chinese-made consumer curiosity to a desire to buy. After the base has brand recognition, now, the Chinese export-oriented shoe should keep abreast of the implementation of multi-brand strategy, the diversity of sub-branding, target market, the diversity of products into the development of the Bill. This may allow China's export-oriented shoe brand is more easily recognized by foreign consumers.
The global economic situation, sudden and perplexing changes, export shoes enterprises in the uncertain market situation, launched a new series of effective measures, new tactics, which are the basic way of survival . Is on the international market analysis and channel-building enterprises, we see the shoes before walking the difficult line. Therefore, export-oriented shoe enterprise in actual combat with the continual improvement system, insists on being unique products, so come to remain forever young. Let us pray to open new export-oriented shoe chapter in the international market to achieve the full take-off!
by: wowo
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