How To Find The Postcard Printer That Is Right For You

Postcard printing will allow you to effectively and affordably market your business

, but how can you take advantage of this marketing method? The key is finding the right postcard printer for your needs. There are plenty of options to choose from, but they are not created equal. Here is how you can find the right postcard printing service for you.

Experience and industry expertise

When you are looking for a company for your postcard printing, you really need to evaluate their experience and printing background. You will want to know what experience they have, view samples of postcard projects, and review their templates.

Design options

If you are new to postcard printing, then you will likely want to use a template, or at the very least, have some assistance with your design. If a postcard printing company only does printing and does not offer any design services, then it may be more convenient to look elsewhere.

Design options to look for are web-based design tools, customizable templates, stock images, and online proofs. The more design options that are available, the better choice the company is for postcard printing.

Mailing list

A big part of postcard printing is actually mailing out the postcards. Doing this task yourself can be very time consuming, and thus, many companies will look for a postcard printing company that offers direct mail services. You will want to find out if you can upload your own mailing list and if the printer offers mailing lists that you can purchase.

Mailing options

Different postcard printing services may have different options when it comes to mailing your postcards. For instance, some may only offer direct mail and may charge extra to have the postcards sent to you instead. Others will not mail them at all and will only ship to you. If one of these options is a must for you, consider the mailing choices when you are choosing your company.

Pricing

Postcard printing is commonly chosen for marketing because of its affordability. However, pricing can vary significantly from one company to another. Be wary of the fine print, and find out if there will be an additional charge for two-sided printing, postage, four-color printing, and other options. You will also want to inquire about pricing breaks for bulk orders to see if you can save money by placing a larger order.

Usability

Even if a postcard printing company has all of the above features, it may not be a good choice if you cannot figure out how to easily use the service, or if the communication lines are not completely open. You may also want to give their customer service a call, as this can be a good indicator of how smoothly you will be able to work out any problems in the future.

Postcard printing is a very effective marketing tool when you find the right printer to help you. By taking a little time to search for a printer that is a good match, you will save yourself time, money, and stress from projects down the road.

by: Frank Salsa

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