How To Get A Quality Brochure Design

Todays small businesses are trying to send their message to the customers in new ways than ever

. There is no argument about the effectiveness of the new media but there is also no argument against the old proven techniques. Brochure design is a time tested and a little different way to send a message towards the targeted market. Brochure marketing is one of those techniques which have proved their effectiveness. The question that bothers small businesses the most is the printing and mailing cost of a brochure. If you combine these costs with a poorly constructed brochure, then it becomes a complete waste of resources.

In this essay we will discuss how small businesses can make sure that they are getting quality service for the amount they are paying to their brochure design agency.

Think Early

Before actually giving the job to a brochure design agency, It would be best if you sit down and write down your targets.

What goals you want to achieve from this brochure?

What kind of message you want to deliver, a special offer, discount package, an announcement or a plain old fashioned advertisement?

Whether you are going to hand it out at to people or you want to display it at places from where potential customers can pick it up? Or you are going to mail it?

Answering these questions will broader your understanding of the targets you want to achieve, the message you want to deliver and method you are going to use.

Hire Professional Brochure Design Services

There are so many brochure design services on the web and even in yellow pages. This has made it very difficult to decide, which one to go with. But since we are investing time and money on this marketing strategy it would be best if follow the professional mannerisms. Small businesses should hire someone who has experience, creative design team and good copy writers. Most brochure design companies list their clients and display their work on company websites where you can go and have a look at their previous customers and work samples.

Effective Communication

Copy is the text that appears on your brochure. It needs to be well written but it should never be too lengthy. The brochure design team should stick to a design style that leaves enough free room around the text making the reading of it easier. The type (font) should be in right readable sizes which means neither too small nor too loud. The text should present in your message in powerful strong words suggesting trust and value.

The Colors

Color palette is very important. Even black and white are combination of various shades of gray. A good brochure design uses the right color palette. Things to be considered when choosing colors are:

Target Audience

Their emotional sensitivities

Places where the brochure will be displayed to be picked.

The colors should also match the tone of the text message and your business values

Illustrations

Certainly you can print the pictures of your kitten on your brochure. But you wouldnt want to do that unless you are selling kitty litter boxes. Too many images can make a brochure design ineffective as your message will be lost in the pictures and viewer might not find these pictures interesting. Images should be used cleverly for the sole purpose of enhancing the potential of your message. It should be attractive, eye catchy, curious and inviting.

Keeping the above best practices in the mind, one can easily judge the quality of a brochure design. Remember, small businesses need to be smart businesses in order to compete in the marketing driven economy of our times.

by: Emily Matthew

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