The most important aspect of any business is to attract more number of customers
. The more customers you get, the more popular your business will be. And more popularity means more profits. This is true for your dollar stores too. The best way to attract customers is through advertising. You must have an advertising budget for your dollar stores and use that money to good effect by advertising in local newspapers.
Banners too are a good method of advertising. You can display a few banners in public places. You must have some theme for the displayed banners. The best theme is to publish a discount sale. You can talk to your wholesale suppliers and get their collaboration in arranging a store sale. They will happily collaborate with you to sell their items that do not move. Your dollar stores will get publicity without much expense.
Promotions are good tools to attract customers. People are happy to hear that they get something free. Using this concept to your advantage, you can make bundles of packs and declare that when customers buy two the third will comes free. This type of promotion is not really profitable to the buyer but they almost always bring profits to the dollar stores in addition to the publicity.
When you publish promotions in papers, local radio and the banners you must make your dollar stores ready for the promotion. The best way is to display some banners at the entrance and inside the dollar stores. Additionally you can hang some balloons if the position of your store permits such decorations. But also remember to make your banners eye catching and colorful, so that it can easily catch customers attention.
Internet marketting is also a new emerging method for advertising your business. Sending email newsletters, printable coupons and weekly updates to your subscribers can get you a hit in your business. Publishing your business in online local business can also bring more customers to your business.
When you advertise and get the customers to visit your dollar stores for the first time it is up to your staff to make them to revisit.