How To Get Good Rankings In Bing
Search engines are the main way to peruse the Internet
, and Bing, introduced by Microsoft in 2009, is one of the newest.
If you have a website, its important to have it indexed and ranked. Once you have a heavy traffic flow, Bing automatically indexes you. However, for that to happen, you have to attract visitors and gain hits. The following tips should help you in achieving this.
MSNBot
MSNBot is a web crawler that was supplied by Microsoft to supply the search engine Bing. Therefore, make sure it can crawl through your website.
Website Name
Use a unique name: This way, you can decrease your competition. Similarly, rare keywords give you a better chance of achieving hits. Make the URL of each page keyword rich also. However, keep your URL simple, and dont change it. This makes it easier for web crawlers to find and visitors to revisit.
HTML
Firstly, ensure that your HTML coding is complete with no open tags. Next, include HTML metatags: They let web crawlers know your website exists. Although not all web crawlers use them anymore, some do, so using them increases your visibility.
Broken Links
If links are broken, then web crawlers might be unable to move through your website efficiently. In addition, if you have a visitor to your site and theyre unable to use a link, they may not return.
Content
The content of your website is of vital importance. An original, attractive website with useful, reliable information is more likely to have visitors return. This is also a reason to keep regularly updated. Furthermore, because Bing is new, its still in the process of indexing, so weekly updates will ensure you more pages on this search engine.
Keywords increase your chances of being found. However, dont overuse them to the detriment of your content.
Backlinks
Backlinks are how other sites recommend your site. This is a feature particularly used by Bing. Check that the sites where you currently have backlinks are recognized by Bing. However, when adding backlinks, make sure that theyre of high quality.
Search Engine Optimization (SEO)
Become familiar with SEO: By incorporating these features, you can significantly improve your visibility on the Internet.
Page Ranking
Although Bing still operates essentially in the same way as its competitors, there are a few differences to consider.
Age: the older your website, the more likely Bing will trust it.
Word count: Bing places a lot of emphasis on the number of words per page. Generally, if there are 300 words or less, then it wont rank as highly.
Links: the more links you have to other good-quality sites, the more Bing trusts your website. Bing is particularly attracted to links where the title tags of a link page incorporate the keyword of your page.
Backlinks: these are not as important to Bing as with other search engines. Therefore, make sure you consider the other factors more.
by: Jane M Dawson
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