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How To Get Your Audience Engaged To Your Social Media Video

No business can today afford to miss the opportunity that is being created by social media video in promoting a product

. After all, they are today leading all the marketing strategies employed online. In past few years the increase in traffic in video for business has resulted into every business having their identity known more by their cute, effective videos than by any other thing.

How to engage your audience to a social media video:

Release it Along Side your Product: Every business looks forward to attract sale right from the day of launch of its product. Consumers, on the other hand, being more tech-savvy today, first make a search about a product on net to know what is best for them. So it is advisable to launch your product alongside its video in order to engage the audience to your product and its video right from day one of your products release.

Get it Ranked Higher from Your Competitors: To make your audience get engaged to your video for business you have to get it ranked higher on search engine pages. How to do this?


Make it appear on your website as website featuring a video has higher chances of getting ranked up earlier than the plain text-based websites.

Upload it on networking sites such as YouTube etc.

Put the right, matching keyword in title tag and Meta description of your videos.

Keep it Short and Attractive: Your social media video should be short and catchy to not only attract the attention of viewers but also to keep them glued to your video.

Give More Than Your Competitor: Always aim to know the offering of your competitor as this will give you the clue about what you can offer more than them to your customers. This more could be in terms of providing better services or a more refined product or a competitively priced product, or simply it could be providing them more knowledge about your product.

Make a Free Offer: There should be something in your video for business to make your offer irresistible to your viewers. They must, after watching your video, get the feel that if they miss it they will miss something worth.

Make An Honest Approach: Never try to play with the emotions of your viewers in your video, nor do give them false information or try to misguide them. Always make a trustworthy and honest approach in your video.

Entertain Them: Your video should also be high on entertainment factor as without entertaining your audience you cannot expect them to get stick to your video and its message.

by: Rancy
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