How To Get Your Promotional Presence Right On An Open Day

Open days can offer businesses, colleges and universities a unique opportunity to

provide a one to one service for both existing and potential customers. They can be a great opportunity to meet and greet people and show an organisation at its best, and are a tried and tested way of making a lasting impression.

They are also one of the main promotional events of the year and it is important to create a strong and lasting impression through promotional products. Before you order any promotional products it is advisable to have a concise promotional strategy, and this guide will help you to create the best impression on your open day.

Visibility

In one word, this is what your promotional activity should be about on an open day. As well as promoting your brand you want your promotional presence to be as informative and as visible as possible. It isn't just the promotional products that will create the impression, the entire day is one long promotional exercise and so the way it is co-ordinated will be a factor in any visitor's mind. Ensure that your promotional presence is informative as well as trying to sell your product by creating branded signs, information posts, leaflets and banners. By ensuring that all of these items are branded, you are enforcing your brand in the mind of the visitor whilst creating a helpful and informative image that will leave a positive impression.

Lasting Presence

If visitors are coming to visit you, chances are they will be visiting your competitors as well. You want to put on a memorable performance on the day but also ensure that visitors leave with your branded products. The most effective promotional products are those that will be used, so think practical when deciding on your promotional products. The more practical the product, the more it will be used so the more your brand will be seen. Think carefully before ordering your promotional products and consider what items will give your brand the best chance of being remembered.

Make Life Easy For The Customer

If you get your open day right and promote your product effectively, make life as easy as possible for the visitor to take that next step. If they are pleased with what they see but don't know how to take the next step then it is a wasted operation. Give visitors every opportunity to sign up for your service or purchase your product, whether that's through promotional products with your details, taking a phone number or making sales staff available on the day. Without that order or without that follow up, it will be a wasted opportunity.

Take advantage of the opportunities that open days have to offer, and remember to use the right promotional products for your event to maximise the chances of success.

by: Alan Grainger

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