How To Give Your Trade Show Displays An International Appeal

When most companies decide to purchase trade show displays

, they're thinking locally. It may never occur to them that they would have occasion to take their portable exhibits overseas, or that they would present to a group of foreign clients in their own home country. Yet as today's business environment steadily becomes more globalized, the possibility of interaction that goes across borders is virtually an assurance. As companies realize this, they are increasingly planning ahead and designing banner stands that will show well in their own country, but also translate well in front of a foreign audience. Creating this type of booth requires that many elements work in harmony, creating an ultimate unified design that has a universal appeal.

Making Trade Show Displays Universally Relatable

The biggest mistake companies make when trying to appeal to an international audience is to include material that will only make sense to their local audience. Avoid printing local cultural idioms on the structure of your booth. If you'd like, put it in a brochure that can be passed out to your visitors rather than on the actual booth which can't easily be changed. If people feel that they can't understand the product or the way it's being explained, they'll turn away from your booth quickly. Your design should be something that is eye catching to anyone, regardless of where they come from.

Classic Portable Exhibits Are The Way To Go

There is a reason that classic designs are classic: they never go out of style, and they're known and loved worldwide. You might not be part of the risk-taking vanguard, but you're sure to see results no matter where you set up your banner stands. The key to this type of setup is that you're not looking to shock anyone. You don't want to draw attention with trade show displays that some might call garish; you let your product take center stage and move from there.

Using this method is a proven way to ensure great performance both in your home country and outside of it. In addition, it has a lot of benefits because it simply highlights your product better than almost any other design. When your product takes center stage, your visitors know exactly what you're offering. If it's something that interests them, they can tell at a glance and they'll be attracted to your portable exhibits. Because this design is so product focused, you should try to have a demonstration of the product on hand to drive the point home. Whether or not you can manage that, photos and videos of the product in action should be prevalent throughout the portable exhibits.

You Can't Go Wrong With Banner Stands

If you doubt the suitability of your booth for an out-of-town engagement, consider bringing out a set of banner stands instead. Many companies keep a separate set of banner stands particularly for far away events, using their main booth only at conventions where they know the audience will love it. Not only are banner stands an excellent choice from a design standpoint, but they are also very lightweight and compact for easy travel.

No matter what you decide, if you stick with a classic design and let your product take center stage, you can't go wrong. Trust yourself, trust your design, and get ready for massive success no matter what country you enter.

by: Chris Harmen

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